Privacy Policy
Last updated: June 2026
1. Controller
The controller within the meaning of the GDPR is:
Maryam Saadatmand · Sahel Beauty
Europa-Allee 43, 60327 Frankfurt am Main
E-Mail: info@sahel.beauty · Tel: +49 151 42041305
2. Collection and Storage of Personal Data
When you visit this website, technical data is automatically collected that your browser transmits to our server: anonymised IP address, date and time of the request, page accessed, browser type and version, and operating system. This data is used solely for the technical provision of the website and is not merged with other data.
3. Cookies and Consent
This website uses a cookie consent banner. No tracking cookies are set without your explicit consent. You can withdraw your consent at any time via the cookie settings link in the footer.
4. Web Analytics & Advertising
Plausible Analytics
This website uses Plausible Analytics, a privacy-friendly analytics tool without cookies. Plausible does not collect personal data, sets no cookies, and is GDPR-compliant without consent under Art. 6(1)(f) GDPR (legitimate interest). Provider: Plausible Insights OÜ, Västriku tn 2, 50403 Tartu, Estonia.
Google Analytics 4 (GA4)
With your consent (cookie consent), Google Analytics 4 is used to analyse website usage. Data is transferred to Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The data transfer to the USA is based on the EU Commission's standard contractual clauses. Legal basis: Art. 6(1)(a) GDPR. You can withdraw your consent at any time.
Google Ads
With your consent, Google Ads conversion tracking is used to measure the effectiveness of our advertisements. Data is transferred to Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The transfer is based on the EU Commission's standard contractual clauses. Legal basis: Art. 6(1)(a) GDPR. You can withdraw your consent at any time.
Meta Pixel (Facebook/Instagram)
With your consent, the Meta Pixel is used to measure the success of advertisements on Facebook and Instagram and to create remarketing audiences. Data is transferred to Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland. Data transfers to the USA (Meta Inc.) are based on the EU Commission's standard contractual clauses. Legal basis: Art. 6(1)(a) GDPR. You can withdraw your consent at any time.
5. Enhanced Conversions
If you reach our website via a Google ad and submit a form or make a booking, we transmit hashed versions of your email address and/or phone number (hashing method: SHA-256) to Google Ads to enable improved conversion measurement. The hashes allow Google to attribute the conversion to your ad click without transferring plain-text identifiers. This processing only takes place if you have previously consented to marketing cookies (Art. 6(1)(a) GDPR in conjunction with § 25(1) TDDDG). You can withdraw your consent at any time via our cookie banner.
6. Technical Operations, Development & Hosting (Ariana Germany GmbH)
Technical operations, software development, system administration and hosting of this website and the connected applications (customer dashboard, API, mobile apps, booking and CRM systems) are carried out by Ariana Germany GmbH, registered in Germany (hereinafter "Ariana Germany"). Ariana Germany acts exclusively on the instructions of the Sahel Beauty owner as a data processor within the meaning of Art. 28 GDPR. A corresponding data processing agreement (DPA) is in place.
In the course of these activities, Ariana Germany may access all personal data stored in our systems insofar as this is necessary for operation, maintenance, troubleshooting, security updates or further development. This includes in particular: technical access data (anonymised IP address, request timestamp, accessed resources), enquiry and contact data submitted via forms, booking and appointment data, customer master data (name, email, phone number), customer accounts and login credentials, treatment history, and all other information stored in the application database.
No data is passed on to third parties or used by Ariana Germany for its own purposes. Ariana Germany employees are bound to confidentiality pursuant to Art. 28(3)(b) GDPR. No data transfers to third countries outside the EU/EEA take place in the context of hosting; data processing is carried out exclusively on servers located in Germany.
Legal basis: Art. 6(1)(b) GDPR (performance of the contract with customers) or Art. 6(1)(f) GDPR (legitimate interest in the secure, reliable and continuously developed operation of the digital infrastructure). Further information is available at arianagermany.com.
7. Form Provider (Fillout)
For processing contact, consultation, and newsletter requests submitted via the forms on this website, we use the service Fillout (Fillout, Inc., USA). When you submit a form, the data you enter (e.g. name, email address, phone number, message content) is transmitted to Fillout servers and processed there. A data processing agreement (DPA) is in place pursuant to Art. 28 GDPR. For data transfers to the USA, we rely on the EU-US Data Privacy Framework (DPF) and the EU's standard contractual clauses. Legal basis: Art. 6(1)(b) GDPR (pre-contractual measures) or Art. 6(1)(f) GDPR (legitimate interest in efficient request handling). Provider's privacy policy: fillout.com/legal/privacy
8. Social Media & External Links
This website contains links to Instagram, Facebook, and WhatsApp. These links only establish a connection to the respective servers when clicked. No data is transferred until then. For the privacy policies of the providers, please refer to: Meta Platforms Ireland Ltd. (instagram.com/legal/privacy, facebook.com/privacy/policy).
9. Online Appointment Booking (Treatwell)
For online appointment booking, you will be redirected to the Treatwell platform (Treatwell BV, Wibautstraat 224, 1097 DN Amsterdam). Treatwell is responsible for the privacy policy applicable there.
10. Your Rights
You have the right to access (Art. 15 GDPR), rectification (Art. 16), erasure (Art. 17), restriction of processing (Art. 18), data portability (Art. 20), and objection (Art. 21 GDPR). To exercise your rights, contact: info@sahel.beauty
You also have the right to lodge a complaint with the competent supervisory authority: Hessian Commissioner for Data Protection and Freedom of Information, PO Box 3163, 65021 Wiesbaden, www.datenschutz.hessen.de